AEKE K1

AI FITNESS MIRROR — 125KG ELITE SERIES

OFFICIAL PURCHASE & OWNERSHIP POLICY

Dubai, UAE · GCC Region · Effective 2025

AEKE Official Purchase & Ownership Policy

(UAE & GCC Region)

This document sets out AEKE’s Official Purchase & Ownership Policy governing all transactions for the AEKE K1 AI Fitness Mirror within the UAE and GCC region. By completing a purchase, every buyer acknowledges and agrees to be bound by the policies set out herein.


POLICY 01 — BRAND INTEGRITY & NON-DISPARAGEMENT

1.1 Reputation Protection Commitment

AEKE is a premium brand built on trust, precision engineering, and community. Every owner benefits from the prestige of the AEKE name.

All buyers agree not to publish false, misleading, or maliciously disparaging content about AEKE, its products, or its team across any public channel — including social media, review platforms, forums, blogs, or broadcast media.


1.2 Legal Framework

This policy is grounded in UAE Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrimes.

The deliberate online publication of false statements designed to harm a brand’s reputation constitutes a criminal offence under UAE law.

AEKE reserves all rights to pursue civil and criminal remedies under applicable UAE legislation.


1.3 Liquidated Damages — $5,000 Per Incident

Each verifiable incident of false or maliciously disparaging public communication attributable to the buyer shall trigger:

USD $5,000 per incident

Multiple incidents across different platforms or dates constitute separate occurrences.


1.4 Private Resolution First

Before posting any complaint publicly, buyers must contact AEKE’s Client Experience team privately.

AEKE commits to a response within 5 UAE business days.

Public escalation without private resolution constitutes a breach of this policy.


POLICY 02 — TRANSIT COMMITMENT & THE POINT OF NO RETURN

2.1 Custom Freight Cycle

Each AEKE K1 unit is logged into a dedicated international freight schedule upon order confirmation.

Transit timeline:

  • 25–30 calendar days

  • Origin: People’s Republic of China

  • Destination: Dubai (Jebel Ali Port or Dubai International Airport)

  • Then onward to UAE or GCC


2.2 Point of No Return — Bill of Lading

Once the Bill of Lading (B/L) is issued by the freight carrier:

  • The order becomes irrevocable

  • No cancellations

  • No modifications

  • No redirections


2.3 Cancellation After Bill of Lading

If AEKE approves cancellation after B/L issuance:

  • 25% Logistics Recovery Fee applies

  • Deducted from refund

  • Non-negotiable


2.4 Pre-Shipment Cancellation

Requests before B/L issuance:

  • Reviewed within 72 hours

  • If production started → Up to 15% production recovery deduction


POLICY 03 — FIT & SITE ACCESS (BUYER RESPONSIBILITY)

3.1 Pre-Purchase Site Verification

AEKE K1 Specifications:

  • Weight: 125 kg

  • Height: 170 cm

  • Width: 70 cm

  • Depth: 50 cm

Buyer must verify:

  • Elevator dimensions & load capacity

  • Doorway & corridor width

  • Staircase clearance & turning radius

  • Floor load-bearing capacity


3.2 Delivery Refusal — No Cash Refund

If delivery is refused due to site limitations:

❌ No cash refund
✅ Store Credit only


3.3 Store Credit Calculation

Deductions include:

  • Two-way international freight

  • Customs & port handling

  • Last-mile delivery

  • 10% restocking fee

Store Credit:

  • Valid 12 months

  • Non-transferable

  • Not redeemable for cash


3.4 Storage Liability

All storage charges during refusal period are buyer’s sole responsibility.


POLICY 04 — UNBOXING VIDEO REQUIREMENT

IMPORTANT: Unboxing video is mandatory for shipping damage claims


4.1 Why This Policy Exists

The AEKE K1 travels over 5,000 kilometres via international freight networks.

An unboxing video is the only accepted proof distinguishing:

  • Shipping damage (carrier responsibility)

  • Post-delivery damage (buyer responsibility)


4.2 Mandatory Video Requirements

The video must:

  • Begin BEFORE crate is opened

  • Be continuous & unedited

  • Show outer crate condition

  • Show full packaging removal

  • Show damage in close-up

  • Show full unit in frame

  • Be submitted within 48 hours


4.3 Claims Without Video

AEKE will NOT process any shipping damage claim without a valid unedited video.

This rule is absolute.


4.4 Verified Shipping Damage

If verified, AEKE will arrange:

  • Replacement
    OR

  • Full repair
    OR

  • Refund (as per Policy 06)


4.5 Crate Damage Clarification

Crate damage does not automatically mean product damage.

Buyers must:

  • Note damage on carrier receipt

  • Start recording before signing


POLICY 05 — WHITE-GLOVE INSTALLATION & DELIVERY ACCEPTANCE

5.1 360° Pre-Installation Inspection

AEKE technician will:

  • Conduct full inspection

  • Video-record condition

  • Archive as legal record


5.2 Certificate of Completion

Buyer signature confirms:

  • Delivery completed

  • Installation satisfactory

  • Aesthetic condition accepted

  • Operational performance demonstrated

Signed certificate = final binding acceptance.


5.3 No Expectation-Based Returns

No returns after acceptance for:

  • Aesthetic dissatisfaction

  • Change of mind

  • Interior mismatch

  • Expectation differences

Only manufacturing defects covered under warranty apply.


POLICY 06 — REFUND POLICY

6.1 Price Component Breakdown

Maximum refund eligibility: 80% of product unit price only

Non-refundable:

  • Import duties

  • VAT (5%)

  • Freight charges

  • Delivery costs

  • Return freight


6.2 The 80% Refund Rule

If approved:

  • 80% of unit price refunded

  • 20% retained for:

    • Payment processing

    • Banking charges

    • Currency conversion

    • Administrative recovery


6.3 Refund Scenarios

Refund may be considered for:

  • Verified shipping damage

  • Confirmed manufacturing defect

  • Pre-B/L approved cancellation


6.4 Processing Timeline

Refunds processed within:

14 UAE business days

Returned to original payment method.


6.5 No Refund After Certificate

No refund after Certificate of Completion, except warranty-covered manufacturing defects.


POLICY 07 — ORIGINAL PACKAGING RETENTION

7.1 Retention Requirement

Original wooden crating must be retained:

  • Minimum 30 calendar days

  • In undamaged condition


7.2 Service Without Crate

If crate unavailable:

  • Pickup may be declined

  • Replacement crate fee applies


POLICY 08 — GCC CROSS-BORDER ORDERS

8.1 UAE Distribution Hub

All GCC units are first imported into Dubai, then re-exported.


8.2 Buyer Tax Responsibility

For KSA, Qatar, Oman:

Buyer responsible for:

  • Local import duties

  • Local VAT

  • Customs levies


8.3 Documentation

AEKE provides:

  • Commercial Invoice

  • Packing List

  • Certificate of Origin

AEKE not liable for customs holds or border refusals.


POLICY 09 — GOVERNING LAW & DISPUTE RESOLUTION

9.1 Governing Law

This policy is governed by:

  • UAE Civil Code

  • UAE Commercial Transactions Law

  • UAE Cybercrime Law

  • UAE Consumer Protection Law


9.2 Jurisdiction

All disputes subject to:

Courts of Dubai, UAE

Or binding arbitration under DIAC rules (at AEKE’s election).


9.3 Private Resolution Protocol

All disputes must first be directed to AEKE Client Experience team prior to legal escalation.

This document sets out AEKE’s Official Purchase & Ownership Policy governing all transactions for the AEKE K1 AI Fitness Mirror within the UAE and GCC region. By completing a purchase, every buyer acknowledges and agrees to be bound by the policies set out herein. These policies are designed to reflect the high-value, precision-manufactured nature of the AEKE K1 and to ensure a world-class ownership experience for every client.

Policy 01 BRAND INTEGRITY & NON-DISPARAGEMENT

1.1  Reputation Protection Commitment  AEKE is a premium brand built on trust, precision engineering, and community. Every owner benefits from the prestige of the AEKE name. To protect that shared value, all buyers agree not to publish false, misleading, or maliciously disparaging content about AEKE, its products, or its team across any public channel — including social media, review platforms, forums, blogs, or broadcast media.

1.2  Legal Framework  This policy is grounded in UAE Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrimes. The deliberate online publication of false statements designed to harm a brand’s reputation constitutes a criminal offence under UAE law. AEKE reserves all rights to pursue civil and criminal remedies available under UAE Federal and Emirate-level legislation.

1.3  Liquidated Damages — $5,000 per Incident  Each verifiable incident of false or maliciously disparaging public communication attributable to the buyer shall trigger a Liquidated Damages obligation of USD $5,000 — agreed by both parties as a genuine pre-estimate of brand equity loss, not a penalty. Multiple incidents across different platforms or dates each constitute a separate occurrence.

1.4  Private Resolution First  Before posting any complaint publicly, buyers are required to contact AEKE’s Client Experience team privately. AEKE commits to a response within 5 UAE business days. Public escalation without attempting private resolution first constitutes a breach of this policy and activates the Liquidated Damages provision above.

Policy 02 TRANSIT COMMITMENT & THE POINT OF NO RETURN

2.1  Custom Freight Cycle  Every AEKE K1 unit is individually logged into a dedicated international freight schedule upon order confirmation. Units are shipped from our facility in the People’s Republic of China on a 25–30 calendar day transit cycle to Dubai (Port of Jebel Ali or Dubai International Airport) before onward delivery within the UAE or GCC.

2.2  The Point of No Return — Bill of Lading Issuance  Once the Bill of Lading (B/L) is issued by the freight carrier in China, the order is irrevocable. Cancellations, modifications, or redirections are not permitted after this point. This mirrors the standard applied to bespoke luxury goods — once in production and in transit, the order is committed.

2.3  Cancellation After Bill of Lading  If a cancellation is formally requested after the Bill of Lading is issued, AEKE may — at its sole discretion — elect to process it subject to a 25% Logistics Recovery Fee deducted from the refund. This fee covers freight, customs, insurance, handling, and operational disruption costs already incurred and is non-negotiable.

2.4  Pre-Shipment Cancellation  Cancellation requests received before the Bill of Lading is issued will be reviewed within 72 hours. If production has already commenced, a production recovery deduction of up to 15% may apply.

Policy 03 FIT & SITE ACCESS — BUYER RESPONSIBILITY

3.1  Pre-Purchase Site Verification  The AEKE K1 weighs 125 kilograms and measures approximately 170cm (H) × 70cm (W) × 50cm (D). Before placing an order, every buyer must personally verify that their installation site can accommodate these specifications. This includes:

  • Elevator internal dimensions and maximum load capacity
  • All doorway and corridor widths along the delivery route
  • Staircase width, height clearance, and turning radius
  • Floor structural load-bearing capacity

3.2  Delivery Refusal — No Cash Refund  If the unit is refused at the point of delivery due to site access limitations, AEKE will not issue a cash refund. Site access failure is the buyer’s sole responsibility. The available remedy is Store Credit only.

3.3  Delivery Refusal — Store Credit Remedy  Store Credit will be calculated as the original unit price less the following deductions:

  • Two-way international freight (China → UAE and return)
  • UAE/GCC customs clearance, port, and handling charges
  • Last-mile domestic delivery (attempted and return)
  • 10% restocking and re-processing fee

The resulting Store Credit is valid for 12 months, non-transferable, and not redeemable for cash.

3.4  Storage Liability  Any storage charges incurred at UAE customs, the freight forwarder’s facility, or the delivery partner’s warehouse during the period between refused delivery and AEKE’s retrieval of the unit are the buyer’s sole liability and payable on demand.

Policy 04 UNBOXING VIDEO REQUIREMENT — SHIPPING DAMAGE CLAIMS

⚠  IMPORTANT: A valid unboxing video is MANDATORY to file any damage claim related to shipping or logistics. Claims submitted without an unboxing video will not be accepted under any circumstances.

 

4.1  Why This Policy Exists  The AEKE K1 travels over 5,000 kilometres across international freight networks. While AEKE works exclusively with premium logistics partners and purpose-built wooden crating to protect every unit, transit damage — however rare — can occur. To distinguish damage caused during shipping (AEKE’s and the carrier’s responsibility) from damage caused after delivery (buyer’s responsibility), an unboxing video is the only reliable and mutually accepted form of evidence.

4.2  Mandatory Unboxing Video Requirements  Any buyer wishing to file a shipping or logistics damage claim MUST provide a continuous, unedited video recording of the complete unboxing process. The video must meet all of the following requirements:

  • Recording must begin BEFORE the wooden shipping crate is touched or opened, showing the crate in its delivered state
  • The video must be a single, continuous, unedited recording with no cuts, pauses, or restarts
  • The recording must clearly show the outer condition of the crate (any dents, punctures, or crush damage)
  • The removal of all protective packaging must be filmed in its entirety
  • Any damage discovered must be shown in close-up detail, in the same continuous recording
  • The full unit must be visible and in-frame when damage is first revealed
  • The video must be submitted to AEKE’s Client Experience team within 48 hours of delivery

 

4.3  Claims Without a Valid Unboxing Video  AEKE will not process, consider, or entertain any shipping damage claim — including requests for replacement, repair, or refund — that is not accompanied by a valid, unedited unboxing video meeting the requirements of Section 4.2. This policy is absolute and applies regardless of the nature or severity of the alleged damage.

Why an unedited, continuous video?

Edited or partial videos cannot establish the chain of custody between carrier delivery and product condition. A single uninterrupted recording from crate-arrival to product-reveal is the industry-standard proof that damage occurred during shipping rather than after delivery. This protects both the buyer and AEKE from disputes that cannot be objectively resolved.

 

4.4  AEKE’s Commitment on Verified Shipping Damage  Where a valid unboxing video confirms that damage to the unit occurred during shipping or as a result of carrier mishandling, AEKE will take full responsibility and will — at AEKE’s election — arrange for: (a) replacement of the damaged unit or component at no additional cost to the buyer; or (b) a full repair at AEKE’s expense; or (c) where repair or replacement is not feasible, a refund calculated in accordance with the Refund Policy set out in Policy 06 of this document.

4.5  Crate Damage Does Not Automatically Constitute Product Damage  External crate damage noted at the point of carrier handover (dents, punctures, crush marks on the wooden crate) is a strong indicator of mishandling and should be noted on the carrier’s delivery receipt. However, crate damage alone does not constitute confirmation of product damage — the unboxing video must reveal actual damage to the unit itself. Buyers are strongly advised to note any crate damage on the delivery receipt and to begin recording before signing for the delivery.

 

Policy 05 WHITE-GLOVE INSTALLATION & DELIVERY ACCEPTANCE

5.1  Mandatory 360° Pre-Installation Inspection  AEKE’s installation technician will conduct and video-record a full 360-degree digital inspection of the unit prior to installation. This inspection documents the glass panel, frame, base, AI interface, and all connected modules. The recording is filed as a legal record of the unit’s condition at handover.

5.2  Certificate of Completion  At the conclusion of installation, the buyer will be invited to sign AEKE’s Certificate of Completion. This signature confirms:

  • The unit has been delivered and installed in satisfactory condition
  • The unit’s aesthetic presentation meets the standard shown in AEKE official materials
  • The unit’s operational performance has been demonstrated and accepted

 

The signed Certificate of Completion constitutes final and binding product acceptance.

5.3  No Expectation vs. Reality Returns After Acceptance  Following execution of the Certificate of Completion, no return or refund will be accepted on the grounds of: personal aesthetic dissatisfaction unrelated to a documented defect; a perceived gap between expectations and the actual product appearance or scale; change of mind; or incompatibility with existing interior design. Post-acceptance claims are limited to documented manufacturing defects covered under AEKE’s 12-month warranty.

Policy 06 REFUND POLICY & PRICE COMPONENT BREAKDOWN

6.1  Understanding Your Purchase Price  The total amount charged for your AEKE K1 order is not a single product price — it is a composite of multiple cost components, including the product unit price, import duties, VAT, and logistics. When a refund is applicable, only the product unit component is eligible for a partial refund. All other charges represent costs already incurred and disbursed to third parties (government authorities, freight carriers, and customs agents) on the buyer’s behalf and are non-recoverable.

REFUND ELIGIBILITY TABLE — AEKE K1 PRICE COMPONENTS

Charge Component

Included In Price

Refundable?

Remarks

Product Unit Price

✔ Yes

✔ YES (80%)

80% of unit price returned

UAE / GCC Import Duties

✔ Yes

✗ NON-REFUNDABLE

Paid to customs authority

VAT (5% UAE)

✔ Yes

✗ NON-REFUNDABLE

Remitted to FTA

International Freight (China → UAE)

✔ Yes

✗ NON-REFUNDABLE

Carrier cost, non-recoverable

Last-Mile Delivery (UAE/GCC)

✔ Yes

✗ NON-REFUNDABLE

Local logistics cost

Return Freight (if applicable)

Buyer liability

✗ NON-REFUNDABLE

Deducted from refund

NET REFUND TO BUYER

80% of Unit Price ONLY

Max eligible refund

⚠  IMPORTANT: Maximum eligible refund in any approved refund scenario is 80% of the product unit price only. Duties, VAT, delivery charges, and freight costs are non-refundable without exception.

6.2  The 80% Refund Rule — Explanation  Where a refund of the product unit price is approved, AEKE will issue a refund of 80% of the product unit price. The remaining 20% is retained to cover payment processing fees, banking charges, currency conversion costs, administrative processing, and partial recovery of indirect logistics costs. This structure is consistent with the approach adopted by premium durable goods brands globally and reflects the genuine costs incurred in facilitating the transaction.

6.3  Scenarios Where a Refund May Be Approved  An 80% refund of the product unit price (only) may be considered in the following circumstances:

  • Verified shipping damage confirmed by a valid, unedited unboxing video (Policy 04)
  • A documented, confirmed manufacturing defect identified within the warranty period and not resolvable by repair or replacement
  • A cancellation request submitted and approved before Bill of Lading issuance (subject to any applicable production recovery deduction)

6.4  Refund Processing Timeline  Approved refunds will be processed within 14 UAE business days of the approval date and returned to the original payment method. AEKE is not liable for delays caused by the buyer’s bank or payment processor.

6.5  No Refunds After Certificate of Completion  No refund of any amount will be issued after the buyer has signed the Certificate of Completion, except in the case of a warranty-covered manufacturing defect identified after installation, which AEKE will remedy by repair or replacement as its first course of action before any refund is considered.

Policy 07 ORIGINAL PACKAGING RETENTION

7.1  Mandatory Retention Period  The engineered wooden crating supplied with the AEKE K1 is purpose-built to protect the 4K glass panel and AI sensor array. Buyers must retain the original crating in undamaged condition for a minimum of 30 calendar days from the date of installation.

7.2  Service & Return Without Original Crating  Any warranty service or authorised return requiring physical transport of the unit within 30 days of installation must be accompanied by the original crating. AEKE reserves the right to decline pickup or service scheduling where the crating is unavailable, damaged, or discarded. A crate replacement and repacking charge will apply before logistics can be arranged.

Policy 08 GCC CROSS-BORDER ORDERS — IMPORT DUTY RESPONSIBILITY

 8.1  UAE as Primary Distribution Hub  All AEKE K1 units sold to the GCC region are imported into Dubai, UAE, and thereafter re-exported to the destination country under applicable GCC Customs Union frameworks or bilateral trade terms.

8.2  Buyer Liability for Destination Country Taxes  For orders delivered to the Kingdom of Saudi Arabia, Qatar, or Oman, the buyer is solely responsible for all additional import duties, VAT, and customs levies applied by the destination country upon entry. These costs are not included in the AEKE purchase price and are separate from the UAE-side charges already included. Key rates to note:

  • KSA: Saudi Customs Authority duties + 15% VAT
  • Qatar: Qatar General Tax Authority import levies
  • Oman: Oman Tax Authority customs duties and applicable excise

8.3  AEKE’s Documentation Commitment  AEKE will provide all required export documentation including commercial invoice, packing list, and certificate of origin. AEKE bears no liability for customs holds, recalculated duties, or import refusals at the destination border.

Policy 09 GOVERNING LAW & DISPUTE RESOLUTION

9.1  Governing Law  This Policy is governed exclusively by UAE Federal Law, including UAE Civil Code (Federal Law No. 5 of 1985), UAE Commercial Transactions Law (Federal Law No. 18 of 1993), UAE Federal Decree-Law No. 34 of 2021 (Cybercrime Law), and applicable UAE Consumer Protection legislation.

9.2  Jurisdiction  All disputes shall be subject to the exclusive jurisdiction of the Courts of Dubai, UAE. As an alternative, at AEKE’s election, disputes may be referred to binding arbitration under the Rules of the Dubai International Arbitration Centre (DIAC), with Dubai as the seat and English as the language of proceedings.

9.3  Private Resolution Protocol  All disputes should in the first instance be directed to AEKE’s Client Experience team before any formal legal escalation. AEKE is committed to resolving legitimate client concerns swiftly and with the care that our ownership community deserves.